March 9, 2017 — The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for FedNor, announced a Government of Canada investment of $49,000, through FedNor’s Northern Ontario Development Program, to enable Regional Tourism Organization 12 (RTO 12) to ramp up its promotion of Parry Sound-Muskoka to the world.
The funds will be used to inventory tourism products from RTO12’s five sub-regions: Algonquin Park, Almaguin Highlands, Loring-Restoule, Muskoka and Parry Sound, and to develop a communications plan to promote select packages and itineraries designed for tourist markets from the UK and the US. The plan also includes market research, branded content development, social media and sharable content, as well as digital advertising.
“Our government’s investments in tourism help create new opportunities for small and medium-sized businesses, while creating jobs for middle class Canadians,” said The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, and Minister responsible for FedNor in making the announcement. “This project will help grow the Parry Sound and Muskoka tourism industry as well as position the region as a world-class international tourism destination.”
“We are thrilled the Government of Canada, through FedNor, is supporting our efforts to reach new tourism markets,” said Jackie Leung, Chair, Regional Tourism Organization 12. “Thanks to this support, RTO12 will be able to work with local tourism businesses and stakeholders to establish a suite of packages and itineraries that will attract new international visitors for extended stays, thus increasing visitor spending in the region.”
FedNor’s Northern Ontario Development Program supports projects that promote sustainable community economic development, enhance business development and growth, and facilitate innovation throughout the region.